Content Writing

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On-Track Media specializes in providing relevant content for websites, advertising copy and publications. Every publication targets a specific audience and therefore content must be tailored accordingly. It’s our job to ensure that the content created retains and continues to attract new clients.

The stability of your organization largely depends on how your image is portrayed to stake holders. Whether online, social media platforms, advertising or other marketing avenues, we ensure that your brand image stands out. Content makes potential clients click on your ad online, turns a web visit into a lead, makes people share a Facebook post or a tweet, and so on. For your target audience to take action, your content needs to be compelling. We tailor content that immediately grabs the attention, sparks interest, tell the story of your product or service and stir the emotions that prompt the right action.

Great content will set you apart from your competition.

  • Is your content engaging?
  • Does your website sell? Does it generate leads?
  • Do your website visitors sign up for your newsletter?
  • Does your content tell your brand’s story in a way that readers will respond?
  • Is your content optimized for search engines?

If you answer No to any of the questions above, you need us. We see content writing as a craft, and like any other craft, it requires skills mastered by a special few, and we are amongst those few. Interesting content is among the top 3 reasons people follow brands on social media.

Our Process:

  • We meet you to understand your goals and the possible feedback you want from your target audience.
  • We then do a market analysis to understand various dynamics of the audience you’re targeting.
  • We’ll assess the strategies you have in place to determine what’s working as well as to discover opportunities for improvement.
  • We then develop brand strategies aligned to your goals and formulate effective messages for your target audience.
  • We then test the plans we have formulated together, with constant evaluation to gauge what works now and what we can do for the long run. We’ll do our best to ensure that you see a return on your investment.